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Professional English for Commerce & Management - II
1st Year 2nd Semester Softskill paper
Unit -1 – Communicative Competencies
4. Writing
Pre-task: (Book Page No:20)
1. What is a summary?
Answer: Summarizing means giving a concise overview of a text’s main
points in your own words.
2. When do we write a summary?
Answer: To make a note of the most important points from the text, we
need to write a summary.
3. How to write a summary?
Answer: Summary provide a clear, objective, accurate account of the
most important information and ideas, without copying any text from the
original and without missing any of the key points.
II. Identify the Introduction sentence, supporting
arguments and
final point from the above article! (Book Page No:23)
Answer:
Introduction Sentence: It is the ability to maintain proper moral
values, standards of behaviour within the professional environment.
Supporting arguments: Besides a person being unethical it could also
affect the organizations and individual growth for various reasons.
Final point: Ethics determines the firm’s longevity and its relationship with workers, business partners, stakeholders and the Society.
III. Pick out the key words/ terms or phrases from the
above articles that would help you to write a Summary!
Answer:
the ability to maintain proper moral values,
the attitude that shapes a person to perform,
guidelines provided by the company,
certifications can help a person to achieve his dreams,
Ethics plays a major role more than monetary benefit,
Ethics is important for an organization to go up the ladder.
IV. Draft the summary of the above article by using
the Key terms
that you have collected!
Answer:
Work ethic is the ability to maintain proper
moral values, that employers look for in every industry. Showing the values
associated with a good work ethic can increase your employability and help you
position yourself for better job opportunities. Employees with excellent work
ethic are often considered by employers for opportunities for special projects
because they’re reliable, dedicated and disciplined. This attitude help you to identify
ways that shapes a person to perform his work ethic in any job.
Work ethic is an attitude of determination
and dedication toward one’s job. Those with a strong work ethic place a high
value on their professional success.
There could be numerous reasons for a
person to be unethical. Lack of work ethics can lead to lack of trust among the
workers and also between various levels of the organization. Secondly, lack of
work ethics affects the credibility among stakeholders. Third, being one of the
important factors for a great place to work is the Environment both within and
outside the organization. Furthermore, unethical firms invite the Government’s
attention which would lead to impose penalties, fines, cancellations of licenses
and so on.
Hence, these individual differences can be
maintained through a strong principle followed by the organization. Ethics determines
the firm’s longevity and its relationship with workers, business partners,
stakeholders and the Society.
Employees with a good work ethic almost
always maintain their professionalism. They exhibit a professional attitude
clear in the way they dress, speak and carry themselves. They’re respectful,
focused, organized and neat.
Primary Text – 2 (Book Page No:24)
I. Answer the following questions using complete
sentences!
1. From paragraph 1, what does the product profile describe?
Answer: It describes what the product is and how it will appeal to the
consumer.
2. (a) From paragraph 2, what does the term mass marketing refer to? Answer:
Mass marketing refers to the selling of a product on a large scale.
(b) From paragraph 2, what does mass marketing ignore?
Answer: Mass marketing ignores the minor difference in localized
markets.
3. (a) From paragraph 3, what mass media vehicles are used in mass marketing?
Answer: The radio, television and newspapers are the usual vehicles used in mass marketing.
(b) From paragraph 3, mention the two advantages of using mass media.
Answer: (i) Exposure of a product is maximized by reaching the largest
audience possible. (ii) This directly translates as an increased number of
sales.
4. (a) From paragraph 6, what is planned obsolescence? How is it
beneficial?
Answer: Planned obsolescence is ensuring that a product does not last too long. This ensures future sales opportunities.
(b) From paragraph 7, what are the biggest advantages of Mass Marketing?
Answer: The target audience is broad. This translates into a higher
number of successful sales.
5. "Mass marketing has its disadvantages.
(a) Identify one of the disadvantages.
Answer: Advertising costs may be big.
(b) What is this constantly increased? How?
Answer: High innovation costs and market research costs needed for the
advertisements keep the costs high.
II. Based on the passage, write a summary on the
following topics:
The necessity of mass marketing.
The role that it plays in modern society.
Answer: Mass production today
makes mass marketing an absolutely necessary strategy. Mass production reduces
production costs when compared to small scale production. For the scale of
production, mass marketing becomes absolutely necessary due to the importance
of reaching the largest number of consumers in the shortest span of time.
Unsold goods tie down capital without being productive. It also ties up the
capital which will be better utilised producing the next batch of goods. Mass
marketing increases consumer awareness of the product. It also directly
increases sales. Besides, strategies are devised to influence the consumer into
believing in the necessity of the product. Modern society is a global village.
Mass marketing today is on a global scale where people from different countries
all buy the same goods at the same time.
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