Professional English For Commerce and
Management
1st Year, 2nd Semester
Unit III – Digital Competence
Listening
Activity: (Book Page No: 50)
1. Who started Thalappakatti Biriyani and
when?
Ans: Thalappakatti Biriyani was started by Nagasamy
Thalappakatti in 1957.
2. What was Thalappakatti first called?
Ans: Thalappakatti was first called Anandha
vilas Biriyani hotel.
3. When did Nagasamy Dhanabalan’s
grandfather pass away?
Ans: Nagasamy Dhanabalan’s grandfather passed
away in 1972.
4. When did he first come to Chennai?
Ans: Nagasamy Dhanabalan first came to
Chennai in 2009.
5. From 2009 till 2017 (when the interview
was taken), how many branches of Thalappakatti Biriyani were there?
Ans: Thalappakatti has 40 branches across
the world.
Paraphrase:
List at least 4–5 key points about the origins of
Thalappakatti Biriyani.
1. What inspired Nagasamy Dhanabalan’s
grandfather to start a restaurant?
Ans: The family’s love affair with biriyani
began in 1957 when Nagasamy’s grandfather set up a small restaurant, Anandha
Vilas, in their home town of Dindigul. Then an accountant, Nagasamy Naidu,
believed that his wife’s biriyani recipe was unique. His cookery style and
secrets passed down to his family members are followed strictly meticulously
and thereby have ensured that the “Thalappakatti Biriyani” taste remains
unchanged.
2. What inspired Nagasamy Dhanabalan to
bring Thalappakatti to Chennai?
Ans: He was certain about that the unique
flavour of Thalappakatti Biriyani. People who came to Dindigul used to ask him:
why can’t you bring this biriyani to Chennai? Customer’s feedback inspired him.
3. According to the speaker, what were the
unique contributions of Thalappakatti to
the Chennai food scene?
Ans: Dindigul Thalappakatti offers a
sophisticated dining experience for those seeking to explore beyond the ordinary
and discover the full potential of south-indian dining experience.
4. How did Thalappakatti change the way biriyani was
consumed?
Ans: People soon started eating biriyani on a
regular basis. It can be lunch, dinner or in between.
5. What was the traditional manner of
cooking biriyani and how did Thalappakatti have to change their method?
Ans: In the traditional manner of cooking
biriyani they used wood and charcoal. But now they used imported cooking
machines from Taiwan.
III. Reflect:
1. According to you, has Thalappakatti made
a difference in Chennai? If so, how?
Ans: A special blend of spices is used for
the biryani. A type of short grain seeraga samba rice, called Parakkum Sittu
and Kannivadi meat which comes from tender grass-fed goats makes the taste
distinct. This rice, unlike basmati has no taste of its own, so it completely
absorbs the flavours of the spices. This unusual unique flavour of
Thalappakatti Biriyani made a difference in Chennai.
2. Do you think, as Mr. Dhanabalan does,
that Thalappakatti is a unique restaurant? Can you think of other competitors
who make equally good or better Biriyani?
Ans: Thalappakatti was opened for families
with children. Differentiating the brand and product was helped Dindigul
Thalappakatti Biriyani to flourish.
3. Is this video, according to you, a
promotional video? If so, why?
Ans: This video is a promotional video. Because
it promotes their brand and the future plan to expand their branches to cities
like Bangalore, Mumbai and Delhi.
Pre–Task (Vocabulary): (Book Page No: 51)
Match the following words or phrases with their
meaning:
Ans:
1. Despite – xii. In spite of/ regardless of.
2. hassles –xx. A complicated and inconvenient
situation.
3. unorganized agriculture supply chain – xix.
The various jobs between the harvesting of a crop to the final sale to the
consumers undertaken by daily wage workers or various farmers.
4. sustainable supply chain – iii. Changes
to existing processes between the production of a product and its final
consumption with a claim to make it environmentally and financially
sustainable. This involves product design, material selection, manufacturing,
packaging, transport, distribution and consumption etc.
5. instant payments – i. electronic
payments that are processed within seconds and credited from one bank to
another without any intermediary.
6. Logistics – xiii. the commercial
activity of transporting goods to customers.
7. Implement – xiv. To put a plan into action.
8. prototype – xviii. The first model/design
from which other forms will be developed.
9. working models – ii. A model of an
actual or proposed machine that can do on a small–scale, the work that the
actual machine is supposed to do.
10. Operate – ix. The determination to do something.
11. Dilute – xvi. To weaken the strength or quality of
something.
12. seed funding – xvii. The capital that
an investor invests in a start–up company.
13. Traction – xi. The progress of a start–up company
and the momentum it gains as the business grows.
14. “in and out” – xv. Function.
15. Acuity – iv. To know something thoroughly or completely.
16. Resolve – viii. The value of shares issued by a
company.
17. Capability/capacity – vii. The quality
or ability to be able to do something.
18. “start from scratch” – x. To begin from
a point where nothing has been done before.
19. Hurdles – v. Obstacles or challenges.
20. Motivated – vi. Influenced or inspired.
Activity: (Book Page No: 53)
I. Answer the following:
1. What is the role of Agrowave?
Ans: Agrowave assists and encourages Indian
farmers. Agrowave
is an Agritech startup helping Indian farmers to earn maximum profits by
removing middlemen.
2. What were some of the struggles Anu Meena faced
before starting her company?
Ans:
Some of the main challenges were:
Building team: Since she was a solo founder
so it was hard to find people who could relate with the idea with the same
passion as she has. she raised funding based on the idea and potential and then
built the team.
Managing the ups and down: There are
several ups and downs while running a venture. You might have hired bad people,
you might run out of cash, you might have raised funds from inappropriate
investors etc. Everyone makes mistakes but the point is how quickly you can
identify and fix them up.
Setting up right priorities: It is
important that you set the priorities in the right direction. It can change the
whole scene of the venture. For example if you only focus on fundraising and
operations are not efficient, it might be very difficult to fix.
Building trust with farmers: Gaining
farmers trust is very important to work with them. It is difficult to build
trust with them. So we hire people from local areas as micro entrepreneurs as
the farmers trust local people more.
Mapping the quality of the produce with the
price: There is no standardization in the fruits and vegetables industry and
that’s why it’s difficult to map the price. You can buy potatoes at different
prices as per quality. They have made standardization for our organization
where they have different grades (A, B, and C) of the produce.
3. Why did Anu Meena start Agrowave?
Ans: To solve the problem of his Grandfather and other
farmers.
4. According to Anu Meena, what does it take to
transform an idea
into a working prototype model?
Ans: Research and Fund.
5. What does she say about team work and building a
team?
Ans: Teamwork refers to the coming together
of team members by bringing their individual skills and uniting them to achieve
a common goal.
6. How did Anu Meena manage to raise funds? Was it the common thing to do?
Ans: It is important to take the fund–raise dilution
seriously and to take guidance and mentorship from people in the industry.
7. Would you consider Agrowave a successful start–up?
Ans: Yes.
8. According to you, what is the most important take
away from the
interview?
Ans: Besides connecting farmers,
traders and business on single tech platform, it has It has helped to optimize
logistics through a network of pickup stations developed with technology.
Speaking
Pre–Task: (Book Page No: 54)
(Exploring video conferencing sites):
Write the function of each of the features (When and
why are the
following features used?):
Ans:
I. Zoom:
You can use to virtually meet with others –
either by video or audio–only or both, all while conducting live
chats – and it lets you record those sessions to view later.
1. Audio: To share your ideas unmute audio.
2. Video: You can also on your video in meeting.
3. Security: Password protect your meetings.
4. Participants: Zoom sessions can be expanded to
allow larger groups, up to 500 interactive participants
5. Chat: send chat in meeting.
6. Share screen: Presenters can share their whole
desktop or individual applications.
7. Record: You can record your meetings or events too.
8. Reactions: By rising hand we can react in meeting.
9. End call: After the completion of meeting, click end
call.
II. Google Meet:
A:
1. Security: Anonymous users (users without Google
accounts) are not allowed to join meetings.
2. Audio: You can mute or unmute your mic.
3. Video: You can turn off or turn on your camera.
4. Raise Hand: During a video call, it regularly
happens that people talk at the same time or can’t intervene properly because
of the flow of the conversation. The button ‘Raise hand’ to make the
conversation run more smoothly
5. Turn on Captions: Real–time captions helps to
understand, what the speaker conveys in the meeting.
6. Present Now: You can present your screen.
7. Options:
8. Participants: Support for up to 250 participants.
9. Chat Box: You can send your message.
B:
1. Record: It helps to record the meeting.
2. Layout: you can select the layout for your meeting.
You can see up to 16 participants at once, along with the presented content in
default layout.
3. Full Screen: you can change the meeting into full
screen mode.
4. Background: you can blur or change the background.
5. Participants: Support for up to 250 participants.
6. Messages: You can send your message.
7. Chat Box: You can find the links in chat box.
Reading
Session 1: (Book Page No: 61)
Pre–Task (Vocabulary):
Ans:
1. Inescapable – v. Unable to avoid.
2. Digital divide – iv. The gap
between those who have access to computers/internet and those who don’t.
3. Digital literacy – ix. One’s
ability to find and use information using various digital platforms (technical skills).
4. Digital competence – vii. An all–inclusive
wide understanding of ICT which includes technical skills as well as social and
emotional skills required to ethically and safely use digital platforms.
5. “Yawning gap” – viii. A very wide
gap that is extremely difficult to reduce.
6. Etiquette – ii. Protocol/manners.
7. Abbreviations – i. Shortened form
of a word/phrase.
8. “made it big” – x. Have become
very successful/popular.
9. “Mine of information” – iii. Someone/something
providing a lot of information.
10. savvy – vi. Knowledgeable.
Activity: (Book Page No: 65)
Digital Competence for Academic and
Professional Excellence
Answer the following:
1. What is digital competence?
Ans: Digital competence involves the
knowledge and skills required to use ICT with ease and comfort.
2. What are some of the problems
faced by countries such as India with regard to the digital competence of its
population?
Ans: In countries such as India,
there is a huge digital divide, despite which individuals are expected to gain
digital competence for academic and professional success.
3. What are some of the digital
skills that businesses expect employees to possess?
Ans: Some of the digital skills that
businesses seek in their employees include: programming, web and app
development; digital business analysis; digital design; digital project and
product management; digital marketing; effective social media use; and data
science and analytics.
4. List some of the basic digital
tools that beginners should know about.
Ans: Some of the basic digital tools
that beginners need to know about include:1. Mobile phones, 2. Computers, 3.
Social Media and 4. The Internet.
5. What are some challenges faced by
small–scale enterprises with regard to technology?
Ans: The amount of time and money
spent on tech–based marketing can be a drain, especially on small–scale
businesses. Since consumers are often swamped with data via online platforms,
it becomes difficult for small–scale enterprises.
Session 2:
EXPLORING A WEBSITE
Pre–Task: (Book Page No: 65)
Match the following words/phrases about
web design with their meaning:
1. Accessibility – h. The ability of
a website to be used by people with disabilities.
2. CSS (Cascading Style Sheets) – j.
Style sheet language (language of the page design/layout).
3. HTML (Hypertext Markup Languages) –
d. Language of the text (provides the structure of the page).
4. Responsive Design – i. A layout
designed to suit various devices (e.g. phone, laptop, tab etc.)
5. Favicon – n. Icon that appears
next to your domain name in the browser address bar.
6. Domain name – g. The file address
of a resource on the Internet, including a web page, an image, a video, a style
sheet etc.
7. UX Design – c. A design which
addresses the viewer’s expectations (i.e. what do viewers feel when they visit
your website?)
8. Cache – b. Store house of browser
search queries or personal information provided in your website.
9. Cookies – f. Small text files
containing basic information about the pages you visit.
10. Database – m. The record
maintained by your browser of the pages you visit a device’s temporary storage
space.
11. URL (Uniform Resource Locator) – k.
A unique name that identifies a website.
12. Browser – a. Chrome, Firefox,
Internet Explorer etc.– Software application used to access information on the web.
13. CMS (Content Management Systems) –
l. Manage the creation and modification of digital content (E.g. WordPress).
14. RSS Feed (Really Simple Syndication)
– e. a type of web feed which gives users the ability to get immediate updates
from websites in a standardized, computer readable format.
Answer the following: (Book Page No: 70)
1.When was the Kerala State Poverty
Eradication Mission established?
Ans: Kerala State Poverty Eradication
Mission was launched on 17th May 1998.
2.Whose help did the Kerala State
Government seek to launch Kudumbashree?
Ans: Government of India and NABARD.
3.What is the “different
methodology” used by the Kerala State Government in addressing poverty?
Ans: Organizing the poor in to
community–based organizations.
4.What do the following abbreviations
stand for? –
Ans:
NHG – Neighborhood Groups.
CDS – Community Development Societies.
SPEM – State Poverty Eradication
Mission.
ADS – Area Development Societies.
5.What are the various issues that
women work on?
Ans: Health, nutrition, agriculture,
etc. besides income generation activities and seeking micro credit.
6.According to the website, how many
NHGs, CDSs and ADSs are now a part of Kudumbashree?
Ans: There are 2.77 lakhs NHGs, over
19,854 ADSs and 1073 CDSs in Kudumbashree.
7.What is the significance of the
three–tier approach of Kudumbashree?
Ans: The grassroots of Kudumbashree
are Neighbourhood Groups (NHG in short) that send representatives to the ward
level Area Development Societies (ADS). The ADS sends its representatives to
the Community Development Society (CDS), which completes the unique three–tier
structure of Kudumbashree.
8.What are the two distinguishing
characteristics of Kudumbashree’s mission?
Ans: The universality of reach and the
scope of community interface in local governance.
9.How is the spread of
Kudumbashree’s branches unique?
Ans: The sheer spread is mind
boggling, and it is only because the local community of women drive the system
that it has managed to persevere.
10.How does the programme attempt to
alter the microfinance led financial security model?
Ans: Kudumbashree strives to convert
a microfinance led financial security model into a more comprehensive model of local
economic development.
11.What is Kudumbashree’s Mission
Statement?
Ans: To eradicate absolute poverty in
ten years through concerted community action under the leadership of local
governments, by facilitating organization of the poor for combining self–help
with demand–led convergence of available services and resources to tackle the
multiple dimensions and manifestations of poverty, holistically.
Writing
Activity: (Book Page No: 72)
Create the content for a webpage:
Ans: Page content refers to all the
information contained in a website. Page content can be displayed as text,
links, images, audio, animation or videos among other things. Search engines
have a limited ability to recognize images, animation, video and audio.
How to Create a Webpage
Content: Make sure you know what your
website is about.
Choose a website builder: Some
options can be viewed at
https://www.websitetooltester.com/en/blog/best–free–website–builders/
Write an “About Us” page: Describe
the Vision and Mission of your company.
Write about your team: the founder
and other members.
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