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1st Year, 2nd Semester
Unit -2– Persuasive Communication
2.
Speaking
Task 2: (Book
Page No: 36)
State True/ False
for the following statements which differentiate a Debate from an impromptu
speech (JAM):
DEBATE - T/F
1. It is a prepared
speech - False
2. It is persuasive -
False
3. It is commonly
used by recruiters in interviews. - False
4. It has scope for
critical thinking. - True
5. It has time
constraints. - False
JAM - T/F
1. It is spontaneous
- False
2. It is
argumentative - False
3. It demands
attention to non-verbal cues while speaking. - True
4. It promotes
logical thinking. - True
5. It does not have
time constraints. - False
3. Reading
Task 1: (Book
Page No: 41)
1. Who do you think played the influential role of promoting Santa as an icon?
Ans: This old man is
an epitome encompassing a reason to smile and a season to spread happiness.
This jolly man with a red suit and a white beard has had many transitions in
his appearance.
2. Who is the chief
exponent of Santa’s paintings?
Ans: Civil War
cartoonist Thomas Nast drew Santa Claus for Harper's Weekly in 1862.
3. What does the
phrase “Thirst knows no season” imply?
Ans: The duty of
depicting a realistic and a fond version of the Santa.
4. Is there a
symbolic connection between the company’s product and the red suit of Santa
Claus?
Ans: Santa wears a
red coat because red is the color of Coca-Cola.
Task 2:
Choose any one of
the ads given below:
1. Examine the
product featured in this ad.
Ans: Uplifting
Refreshment; Great Taste; Goes Well with Food.
2.Analyse the choice
of colours.
Ans: The color red in marketing portrays power, excitement, energy and
passion. It also stimulates the appetite, which makes it an excellent choice
when branding food or drink.
3.Identify the
symbols used in the ad.
Ans: Santa Claus.
4.Review the choice
of words.
Ans: Story telling
or narration makes it gripping
5.What does the ad
infer?
Ans: “Enjoy” and
“Happiness”
6. What according to
you is the USP of this ad?
Ans: Cheerful and a friendly
Santa Claus.
Post-Task: (Book Page No: 43)
I. Identify the name
of the product which the caption represents.
Ans: Pears Soap.
II. Rephrase the following captions with words that propagate it to be catchy:
Ans:
1. Go Green Go Ford - Ford’s comprehensive global sustainability
strategy includes a focus on the development of environmentally friendly
vehicle.
2. Believe in the Best - The tagline “Believe in the Best” is used by
BPL Ltd. BPL Ltd. (British Physical Laboratories), is engaged into production
of health care equipment.
3. Connecting People - 'At Nokia, “Connecting People” is more than a
tagline. It's a mission statement that has guided almost everything we've done
for over 20 years.
4. Have a break, have a…- The term “Break” has a double meaning that
suited it perfectly to the product.
5. Think Different - "Think different" is an advertising
slogan used from 1997 to 2002 by Apple.
6. Grace, space, pace - Grace, Space and Pace was the iconic Jaguar
advertising slogan.
7. A Better Life, A Better World- A Better Life, A Better World"
as its new brand slogan to show the vision the Panasonic Group.
4. Writing
Dialogue Writing
Pre-Task: (Book
Page No: 45)
Attempt dialogue
writing between a manufacturer and a customer:
Ans:
Manufacturer (M): Dear Customer, hope you are satisfied with our
product! Please rate the quality of our product between star rating 1 and 5.
Customer (C): Yes, I like the product so much and I wish to give 4 stars.
Manufacturer (M):
Give your comment about product.
Customer (C): The
product is excellent and I am fully satisfied on your service.
Manufacturer (M):
Thank you for your rating and comment on product.
Customer (C): It’s
my pleasure.
Task 1:
Initiate a
Dialogue between two colleagues about their team event.
Ans:
C1: Hope you feel good
about the upcoming event.
C2: Yes, we have
been waiting for this D- day.
C1: I am looking
forward to introducing the brand.
C2: It is certainly
going to be huge success.
C1: What makes you
feel so certain about it?
C2: Because of it’s attractive
and stunning look.
C1: The price of product
is affordable.
C2: The offer for this product is limited.
Bend to Mend
Task 2: (Book Page No: 47)
1. Identify the persuasive words in this passage.
Ans: I have to accentuate the fact, I had celebrated my new job, Unfortunately, it was a shocking moment, Subsequently, I had to leave, I gained the ability to embrace my situation, prevails a similar storm in future.
2. State the overall tone of the passage.
Ans: The overall tone of the passage is empathy.
3. What are the qualities that contributed towards the
restoring process?
Ans: To learn the importance of adaptability.
4. What will be your approach if you were to be in the
narrator’s position?
Ans: My approach is to bend, to mend and to fend
myself with the situation.
Post- Task:
Draft an argumentative essay on any one of the topics:
1. A proactive leader can never be a procrastinator.
Ans: Procrastination is often confused with
laziness, but they are very different. Procrastination is an active process –
you choose to do something else instead of the task that you know you should be
doing. In contrast, laziness suggests apathy, inactivity and an unwillingness
to act. Procrastinating can negatively impact others: your team, your peers,
your boss.
People commonly think being proactive means
simply starting sooner rather than later, not procrastinating, or taking
initiative to get work done. But it is far more than that. Your behavior is
proactive when: you choose it yourself rather than comply with external demands
you execute strategically more than mindlessly. you are future-focused rather
than anchored in the present or past. your intention is to change something for
the better, thus to create a better future.
As
leaders, it is important for us to recognize when we are procrastinating and
have a personal plan to help mitigate the shortcomings of this habit.
2. Digital India- a sign of progress.
Ans:
In 2015, the Government of India launched a
massive campaign named "Digital India". This was done to make the
government services accessible in various parts of the country. The main aim
was to improve access to technology to the people of the country.
The massive campaign is divided into three
parts which hope to achieve the following objectives:
A stable, secure digital infrastructure
connecting every part of the country.
Easy access to online government services
(e-Governance).
Digital literacy of the masses.
The government of India wanted the rural public to make use of the internet and offer them access to various services online.
The government initiative has done much
work in laying out the groundwork to a technologically advanced country, but
the lack of awareness, literacy and infrastructure is getting in the way. The
government hoped to cover more people under the umbrella of the scheme, but
some parts of India are still unable to use the technology due to various
reasons such as lack of resources or understanding.
The project can be considered to be
successful in general terms but still remains a failure in the broader sense.
Of course, campaigns like these take years if not decades and Digital India is
still in its early stages.
3. Persuasion is a tactic or a tool to appeal.
Ans:
Persuasion is the art of convincing someone
to agree with your point of view. According to the ancient Greek philosopher
Aristotle, there are three basic tools of persuasion: ethos, pathos, and logos.
Ethos is a speaker's way of convincing the
audience that she is a credible source. Pathos is a speaker's way of connecting
with an audience's emotions. Logos is the use of facts, information, statistics, or
other evidence to make your argument more convincing.
Various types of persuasion have the
ability to convince people in different ways.
The first type of persuasion is the appeal
to reason. The appeal-to-reason method uses a logical argument, with everything
about the persuasion centered in logic and in the scientific method.
The second type of persuasion is the appeal
to emotion. The appeal-to-emotion is not based on proof, but on the emotions
that a person feels.
Although ethos, pathos, and logos all have
their strengths, they are often most effective when they are used together.
Indeed, most speakers use a combination of ethos, pathos, and logos to persuade
their audiences.
4. Advertisements determine the success of a product.
Ans:
Advertising is a component of marketing
system. It deals with the awareness of customers regarding new product or some
features about the existence product.
Advertising is a specific communication and it must be
effective, for lots of target buyers rather than for a single customer. It
means to say that certain specific objectives should have to be set for every
particular advertisement. It is a one part of sales promotion and so its
objective must be specific and realistic. So it must be mentioned the target
customer and special effect over those targeted customers. So the objective
must be regarding the sales increment. So it is now clear that the objective of
advertisement is to remind the worth of specific product to existing customer
as well as new customer also. Communication must be in the center of overall
objective. Sometimes people don’t give as much attention to the advertising
companion because of its presentation quality and message that involved in the
advertising program. Second objective of advertising program is to pass such
promotional message which can retain mind of such customers for whom it is
implemented.
5. HRs are the central collaborators within a work
place.
Ans:
Three Reasons HR Tech Needs Collaboration.
1. Remote and Flex Work: Companies are now
hiring the best talent from all over the world. Just because someone can’t come
into the office doesn’t mean they can’t work as productively as those who do.
It is critical that the HR department offers a collaborative environment for
all employees and candidates.
2. Social Networking: I spoke earlier about
the need for companies to move fast. Today we often find the talent we are
looking for right within our social networks.
3. Employee Retention: I can’t stress
enough the importance of retention. The best talent will always have options,
and they will be pursued by companies who seek to work with the best. Keeping
your best talent must be a priority.
Collaboration tools aid retention, because
they help create happy workers by offering flexibility and fostering innovation
in the workplace.
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