Professional English for Commerce & Management - II, Unit -2 Persuasive Communication, Listening topic Task Answers, Softskills paper, 1st Year 2nd Semester, Commerce and Management UG Degree

1st Year, 2nd Semester

 Unit -2– Persuasive Communication

1. Listening

 

I. Primary Text 1: (Book Page No: 26)

I. Can you identify a word that is synonymous with the word “persuade”?

Answer: CLUE: C O N V I N C E

 

Task 1:

Answer the following questions:

1. What does CEO stand for?

Answer: Chief Executive Officer

 

2. What is exceptionable about the product launched?

Answer: A product launch refers to the act of launching a new product or an innovative upgrade of an existing product of a company, in the market.

 

3. What do you know about Steve Jobs? List out the traits which you

consider to be the reason for his success.

Answer: Jobs’ unique qualities, including rough edges in his personality, set him apart from other entrepreneurs. His standout qualities are worth noting because they were integral to his success.

 

4. Does this passage sound persuasive or convincing?

Answer: Persuasive.

 

5. Point out the factors that set the tone of this passage as persuasive/ convincing.

Answer: The speaker has a goal of convincing the audience to accept his point of view. The willingness of the audience to accept a new view, the body language of the speaker, and the environment in which the speech is given all can affect the success of a persuasive speech.

 

Task 2: 3 synonyms for each of the following words:

1. break through – advance, development, step forward.

2. remarkable – phenomenal, amazing, incredible.

3. figure out – solve, reason, calculate.

4. fortunate – lucky, favoured, blessed.

5. heed – notice, attention, awareness.

6. initiate – commence, inaugurate, originate.

7. set in motion – launch, start, activate.

8. revolutionary – progressive, rebel, subversive.

 

Post- Task: (Book Page No: 31)

Divide the class into small groups and each group should assign a role to the other.

Answer: CEO introducing a new product in the market.

Hello everyone,

        I am here today to present to you all, our upcoming launch for (name of the new project or business) which is (now explain what this business is to be). Many of you are already aware that we have been working hard over the past (X months/year) to be able to get to where we are today and be ready to move forward with this exciting new venture. I will be (introduce what your role will be in the launch) and during this period, which we estimate will unfold over the next (6 months/1 year), we will be aiming to reach our proposed sales targets such as (Here start to elaborate a little about the goals you wish to achieve over the next coming months or covering the entire year ahead by breaking things down point by point). We are well aware of the current, economic difficulties present within our sector and this will mean that we need to get extra creative and aggressive in our sales methods and marketing ideas such as (list ideas that you already have in mind). Tough times are for us to get tougher and not use the current climate as a negative block but rather an energizing spring board for new ideas with our new company. I don't want any of you to feel that you are not able to ask questions or make some smart suggestions and I truly welcome any helpful ideas that any of you might have so please feel free to ask me now or if you prefer in private after the meeting I will really appreciate the fast thinking! We are launching a new (brand/company/idea) which we are hoping to be able to capture a new audience with. Yes there will be pressure on our finances this (year) but we have studied this in depth with our accounting managers (name of person/s) and we feel satisfied that this initial imbalance and pressure will be swiftly overcome to produce a far greater success in the long run. So for this initial period, we will be asking each and every one of you to budget wisely and company expenses will be tightly monitored, this is something that I hope you will all understand and stand behind us on. Thank you all.

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